American Ethanol—Powering the NASCAR® Fan Experience.
NASCAR and American Ethanol are natural partners: NASCAR is a great American sport founded by the France family on the sands of Daytona Beach more than 60 years ago, and American Ethanol is produced on family-owned farms across our country’s heartland. It's truly a winning combination.
Every Racer, Every Mile
- Every lap of every NASCAR Camping World Truck Series™, NASCAR XFINITY Series™, and NASCAR Sprint Cup Series™ race is fueled by Sunoco Green E15—a fuel that includes 15% renewable American Ethanol.
- Since 2011, more than 6 million miles have been raced on Sunoco Green E15.
- When NASCAR launched their Green Initiative, American Ethanol was their first partner. It’s a partnership that makes perfect sense, because ethanol is completely renewable and reduces greenhouse emissions by 59%.
Coming to Michigan International Speedway is a lot like coming home for American Ethanol. After all, the automobile as we know it was born right down the road. It is also the home of Henry Ford. Ford did not invent the automobile, but thanks to his vision and innovation almost every working American could own a car.
In 1901, immediately after his first automobile company failed, Ford entered an automobile race with the goal to re-establish credibility with investors. He built and piloted a car he named “Sweepstakes” to victory over the most notable race car driver of the era, Alexander Winton. Henry never expected to win, but the prize money and attention of new investors launched the beginning of the Ford Motor Company and Ford Racing. Henry was smart enough to realize that his driving skills weren’t what put him in victory lane. His commitment to engineering and innovation was his key to victory. He gladly hung up his goggles and never drove a race car again. Seven years later, the first Model T rolled off the assembly line in Detroit and forever changed America. Few, however, remember and acknowledge that the Model T was the first production Flex Fuel Vehicle, meaning it could run on gasoline, ethanol, or both—a monumental example of American innovation and ingenuity.
Ford believed in consumer choice and renewable energy. He famously told the New York Times, “The fuel of the future is going to come from fruit like that sumac out by the road, or from apples, weeds, sawdust – almost anything. There is fuel in every bit of vegetable matter that can be fermented.” Today, American Ethanol producers are using that same innovation and spirit to produce fuel, food, and numerous products that you never would believe could come from a kernel of corn and vegetable matter.
If Henry were alive today, we’d also like to think he would be an avid NASCAR fan. Not just because of the excitement and extreme competition, but due to the fact that he would be proud of the fact that NASCAR has raced over 6 million flawless miles on Sunoco Green E15, a high performance biofuel made with 15% American Ethanol. He would also applaud the NASCAR Green platform, the most comprehensive initiative of recycling and sustainability in all of sports, in which American Ethanol is a founding partner.
American Ethanol believes emphatically in innovation, ingenuity, and sustainability. That is why we feel so closely aligned with NASCAR. They, along with those who manufacture the vehicles we use every day, prove their commitment to these values every week on the track. This gives our growers, producers, and supporters a lot of pride. American Ethanol is also proud to be teamed up with grower and supporter Richard Childress and one of the greatest new-era drivers, Austin Dillon.
Renewable fuel doesn’t just show up at the track. It starts in the field, coming from the great stewards of the land, the American farmers, who are the undisputed champions in the world of agriculture due to their commitment to innovation, ingenuity, and sustainability.
Being a competition sponsor in NASCAR guarantees American Ethanol a spot in victory lane every week. However, the real victory will come when the American consumer has a choice of renewable fuel at the pump.
We gratefully model ourselves after Henry Ford’s consumer-focused ideals and feel excited to be back in Michigan, a place where growers, producers, retailers and consumers can come together and see American Ethanol perform in America’s sport of NASCAR. They showcase homegrown innovation and ingenuity every week.
Thank you, Henry Ford, for your vision, for your ideals, and for stepping out of your comfort zone and into a race car.
Team American Ethanol